Your new website is just the start. We offer a range of support services to kick start your online performance and to keep building its audience with your customers. Think of your website and its content as a new TV; the moment you buy it, it is out of date. Our support services cover structural and browser/search engine enhancements to keep your website up to date. As well as content and marketing services to track trends and adapt your messages to match your audience’s expectations.
Cost effective? You can be the judge, we agree Key performance indicators with our clients and can provide ongoing reports so that you can see how good we are in black and white (with some colourful graphs thrown in for good measure).
We offer a proactive/reactive support package to do exactly that.
Proactive includes services such as routine maintenance, enhancements, performance analysis, new functionality and the management and execution of a marketing strategy (such as social media, pay per click, email campaign management). Reactive is for the unknowns as and when they come up.
All our ongoing support comes with key performance indicators to enable you to monitor the return on your investment. We provide regular reporting together with ‘ a menu ‘ of services to boost the performance of your website.
From the message your client reads on the site to the articles that get them there, we deliver
Planning – what is the Objective? what are your target audience searching for? What do you want them to do when they get to your website? What message do they expect to see?
Guidance – A combination of experience, analysis of your competitors, your target audience and how they use the search engines enables us to guide you on the tone of your content for use across the web, social media and your website.
Copy – We can provide you a full copyright service or act as your guide/mentor so that you can generate your own content.
The content is designed to make sure the search engines help the right audience find your website and engage them to enable the right outcome.
We start with your objective, we marry it to your audience’s goals help you formulise a strategy and great content for your marketing and the intuitive user experience does the rest.