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About the project

Fluent Money are a large loan broker based in Bolton near Manchester.

We initially re-designed their logo and brand in 2011, and in recent years have continued to develop their brand, keeping it fresh and current. Fluent Money believe passionately in good customer service and reliable communication, and that a dedicated customer account manager along with an excellent online service increases customer confidence, satisfaction and loyalty. Their objective, therefore, was to instil a “feel-good” spirit and reduce staff turnover to ensure that they were able to honour their promise of continuity of contact with a dedicated customer account manager. Each member of staff has their own illustrated avatar know as their ‘Flue’. This avatar is used on all their own personal corporate stationery, screensaver, locker label, and email footer.

Since then we have also launched the Fluent Money website and mobile app. Over the years we have enjoyed a close working relationship, designing brochures and stationary, and continually developing and improving the website. Our developers work alongside the Fluent IT staff to integrate the website with their internal systems using various APIs. This includes the loan application process, and the ability for customers to leave ratings.

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Fluent Money

The Brief

App Design
Interior Design

Refined By Testimonial