Isn’t it just a logo? Maybe that's how it starts out, but it goes way beyond that. Sure, there can be a logo, a distinctive font, a colour scheme, an ethos and a message, but it's how you choose them and pull them all together that can set your company apart.

Whether it’s a new born brand, or something for those a little older; a makeover, or facelift, Refined By provide a full consultation and, of course, an amazing brand identity.

We believe that a strong brand incorporates ‘what you do’ with ‘what you say’ establishing trust and loyalty from your customers, generating employee pride and creating value. We provide a creative experience for our clients, involving you in the process from the outset. We consider all projects as a collaboration, in order to achieve the best results for your brand, and work closely with you to ensure all objectives are met.


Successful brand positioning establishes what you want your brand to stand for in the minds of your customers. When developing your brand positioning we focus on:

  • What do you want to stand for?
  • How can you stand out?
  • What is your core idea that gives you an advantage?
  • What is your 'personality'?
  • How do you want to be described by your customers?

Once we have established your vision and values, they can be communicated to consumers through a range of channels; the visual identity, tone of voice, communication. We can help you develop a clear brand positioning that is compelling to your people and your customers.


The point of rebranding is simple: it keeps things fresh; it keeps your brand in the customer’s mind. It can help to differentiate your brand either from competitors new or old, or to shed a negative image. It can position – or reposition – a brand in the marketplace or herald a new product or service, and the aim of all this is to reach new customers and their wallets.

Virtually every company rebrands at some stage of its existence; even top agencies who think that they’ve developed a “future-proof” logo sometimes do it. When we embark on a re-branding exercise, we consider aspects such as the company's objectives, its product, your current audience and your target audience.

A total rebrand can be a big project, although we will do all we can to avoid unnecessary expenditure. Stationery, signage, livery, website, literature and brochures will all need to be updated. We at Refined By can help you with all of this, ensuring a smooth transition from old to new.